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Humanity,reconnected

Sparky

Hi, I'm Sparky. Let me tell you a short story. Scroll down with me.

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Technology was meant to connect us to each other, and to what matters.

New ways to reach out, to share, to stay close. For a while, it worked.

Then it began competing for your attention.

2,847
contacts
11,302
followers
312
notifications today

More noise than ever. Less room for what matters: your people, and you.

Little by little, your time and attention slip into scrolling through strangers' lives, instead of living your own and being there for the people closest to you.

One hundred and fifty

That's how many relationships a human can truly hold.

Dunbar's number isn't only about others. It's a reminder that your attention, time, and care are finite — so where you place them shapes your life.

And the longest study of a human life is clear:

Close, supportive relationships are the strongest foundation of a good life — more than money, status, or work alone.
— Harvard Study of Adult Development

The next direction for technology is clear:

It should go back to being a tool we use, not a place we get lost in.

So we built something different

An app about your life.Not everyone else’s.

No feed. No follower count. Nothing to scroll.

Sparky is personal technology built around your life: what is happening, what matters to you, and the people who matter to you.

You can talk to Sparky about anything. It remembers what you share, asks questions, reflects with you and connects the dots over time. Instead of every conversation starting from zero, Sparky gradually builds an understanding of you and your life.

With your permission, Sparky can also act on your behalf across the services and apps you use: finding and monitoring information that is relevant to you, following things over time, connecting information across services, and taking action when needed.

Your life becomes the content.

Your Life Path connects experiences, thoughts and changes over time. Lenses bring expert knowledge into your own situation instead of leaving it as generic advice. And your Circle keeps the people who actually matter in your life close.

Instead of an endless stream of other people’s lives, Sparky helps technology serve your own.

  • Your Life

    Your life, not another feed.

    Sparky gathers what's happening across your life into one continuous timeline, so you can remember what matters and see how things change over time.

  • Lenses

    Expert knowledge, made personal.

    Lenses take real expertise and methods and adapt them to your life, becoming perspectives and tools for your own situation, instead of the same information everyone else gets.

  • Circle

    The people who matter.

    Keep the relationships and groups that are part of your real life closer, instead of collecting more people to follow, and tend the ones that truly count.

Your Life System

Your life, over time.

Life isn’t a series of isolated questions.

What you think, choose and experience today can matter again months later. Sparky helps keep that continuity visible.

  1. A few months ago

    You started thinking differently about something.

  2. Later

    Someone important found their way back into your everyday life.

  3. Recently

    A Lens helped you put words to something you had been noticing for a while.

  4. Now

    Some of the things that matter most are becoming clearer.

Sparky doesn't just answer. It remembers.

Moments, decisions, and changes don't have to vanish into chat history. With your permission, everything you share builds over time into one private, growing picture of your life and what matters to you.

The thing you wanted to return to.

The person you wanted to keep closer.

The change you wanted to see if it actually worked.

How we build

  • Your information serves you.
  • Built around real life, not engagement.
  • Designed in Finland, with transparency, privacy and user control at the core.

The story branches here

Which path is yours?

  • Individuals

    For you

    Reconnect with yourself and the people who carry your life.

    • Clarity on what truly matters to you
    • Lenses for life's themes and decisions
    • A Circle that protects close relationships
    • Technology that protects your attention

    Free to use, with an optional subscription (Pro, Premium or Unlimited).

    Get Sparky

  • Experts & providers

    For lens builders

    Make your expertise personal — not another article, course, or ad.

    • Turn your method into a Sparky lens
    • Reach people in their real context of need
    • Aggregated insight — never raw user data
    • Lens-building workshops to get started

    Building a lens is free — it only takes a little time and effort.

    Invite-only while we're early.

    Become a lens builder

  • Partners & advertisers

    For partners

    Meaningful presence instead of interruptions.

    • Be present when a real need exists
    • No attention economy, no raw-data targeting
    • Human-centered data principles (MyData)
    • Grow with a European AI ecosystem

    Suggestions are always clearly labelled, and never shown in sensitive moments.

    Start a conversation
Portrait of Iida Hynnilä

A note from Sydentia

Hi, I’m Iida, one of Sydentia’s founders.

Sparky is built in Finland by a small, multidisciplinary team. Our backgrounds bring together social psychology and an understanding of human behaviour, technology and AI development, and business expertise. Sparky is created at the intersection of these perspectives: understanding how people actually live and behave, and exploring what technology can do to support them at its best.

At the heart of Sparky is a simple idea: technology should help us live our own lives better, not pull our attention away from them. That is why we are building technology that focuses on you, the things that matter to you, and the people who genuinely matter in your life.

We want to build technology where understanding people sets the direction, and technology makes it possible.

Iida Hynnilä

Co-founder of Sydentia

Humanity, reconnected

Come back to your own life.

Sparky is live on Google Play, and in open testing on iPhone through TestFlight.

Get it on Google Play (Opens in a new tab)Join the iPhone beta on TestFlight (Opens in a new tab)

Android and iOS · version 0.1.0

Free to use, with an optional subscription (Pro, Premium or Unlimited). Delete everything any time.